• Activities Completed: 1. Conducted comprehensive market research to identify traveler needs in Saudi Arabia. 2. Defined the app’s core features, such as itinerary planning, AI-driven recommendations, and real-time updates. 3. Created a high-level product roadmap and identified key milestones.
14/06/2024• Activities Completed: 1. Designed the app’s user interface (UI) and user experience (UX). 2. Developed wireframes and interactive prototypes to demonstrate key functionalities. 3. Conducted usability testing with target users to gather feedback on the design.
11/10/2024• Activities (In Progress): 1. Building the backend infrastructure to support user accounts, itinerary management, and data processing. 2. Developing the frontend interface for user interactions, focusing on seamless navigation and bilingual support (Arabic and English). 3. Integrating APIs for travel services like flight bookings, hotel reservations, and local attractions.
13/06/2025• Planned Activities: 1. Launch alpha testing with internal teams to ensure the core functionalities work as intended. 2. Optimize AI algorithms for personalized travel recommendations. 3. Address feedback to improve app performance and usability.
12/12/2025• Planned Activities: 1. Launch beta testing with a select group of users across major Saudi cities. 2. Collect user feedback to refine features and fix bugs. 3. Prepare marketing materials, including teaser campaigns, social media outreach, and influencer collaborations. 4. Develop customer support resources and train support staff.
19/06/2026• Planned Activities: 1. Conduct final quality assurance testing to ensure the app is ready for public use. 2. Perform security and compliance audits to protect user data and meet local regulations. 3. Launch targeted pre-launch marketing campaigns to build anticipation. 4. Finalize partnerships with travel agencies and local businesses for integrated services.
18/09/2026• Planned Activities: 1. Officially launch TravelEase in Saudi Arabia with all core features live. 2. Monitor app performance and resolve any post-launch issues promptly. 3. Host a launch event or press release to announce the app.
12/10/2026• Planned Activities: 1. Roll out additional features based on user feedback, such as loyalty programs and advanced analytics. 2. Expand marketing efforts to attract a broader audience. 3. Develop a roadmap for expanding into other regional markets.
16/04/2027